Approach

Product Design

I work with companies to create effective, intuitive, and delightful B2B and B2C product experiences. I’m a systems thinker who champions human-centered approaches to complex design challenges. I embrace rich exploration and emergent thinking. Deeply empathetic to all stakeholders, I connect with customers, users, developers, and leaders. As a versatile design generalist, I’m comfortable in multidisciplinary roles.

SKILLS

  • Design Sprints & Workshops
  • Experience Architecture
  • Customer Journey Mapping
  • Service Blueprinting
  • Qualitative & Quantitative Research
  • Personas & Scenarios Development
  • Data Modeling & Management
  • Information Architecture
  • Data Visualizations
  • Design Systems & Branding
  • Visual User Interface Design
  • Interaction & Motion Design
  • Rapid Prototyping & Pre-visualization
  • User Experience Forensics
  • White-Black Box Testing
  • Developer & Vendor Relations
  • Front & Back End Development
  • JIRA, Confluence, Azure DevOps, Adobe Creative Cloud, Sketch, InVision, Framer, Axure among others

 

View Portfolio

HCD

Process

  • My process necessarily varies from project to project. I follow an agile approach combined with classic Design Thinking that is empathy forward. My process generally includes the phases of Discovery, Product Strategy, User Research, Data & Information, User Interface Design, and UX Engineering.