WHY

Empower Impact

I empower innovation that improves lives.

It’s about real people pursuing individual quests.

People are empowered by tools, technologies, and experiences that come to life with well-crafted narratives that align with their own stories. They are more engaged. They are happier. They are more loyal. They are empowered to complete tasks, buy things, connect with others, and even transform their lives in amazing ways if we design our solutions thoughtfully and intentionally.

I'm at my best when helping organizations create seamless product and service experiences that resonate viscerally, behaviorally, and reflectively in real people’s journeys.

I focus on opportunities for impact in Health Care, Active Lifestyle, and Travel & Leisure spaces.

HOW

Empower Innovation

I develop value by creating solutions that seek to be useful, usable, satisfying, and completely coherent.



PRINCIPLES

• Thoughtful, Defendable Design
• User Collaboration 
• Design-Thinking 
• Executive Buy In
• Prototype, Validate
• Engineering Input Early
• Real People, Actual Contexts
• Mediums, Formats, Frameworks
• Teams, Stakeholders, Sponsors
• Processes, Tools 
• Data, Systems
• Ecosystems Alignment
• Contextual Coherency
• Holistic Tactical Strategies
• Relentless Innovation
• Lateral Thinking
• Lean Experimentation
• Generative Ideation
• Inspecting, Adapting
• Embracing Emerging Media

SELECT CLIENTS

What

People Inspired

Product Design


MY APPROACH
with comparative skills assessment
Discovery [ Problem Definition, Business Analysis, Business Modeling, Branding & Style Guides ] 
75%
Product Strategy [ Problem Solution Fit, Problem Market Fit, Road Maps ]
80%
Research [ User Research, Stakeholder Profiling, Competitive Analysis, Market Research, Inspiration ]
80%
Data [ Information Architecture, Database Administration, Data Analytics ]
90%
User Experience Design  [ Experience Architecture, Interactive Storytelling, Service Design ]
90%
User Interface [ Engineering, Usability ]
90%
Interaction Design
90%
Visual Design [ User Interface, Data Visualization, Corporate Identity, Graphic Design ]
90%
Evaluation [ User Testing, Usability Testing, Heuristic Evaluation, Expert Review ]
75%
Development [ Front End, Back End ]
70%

Portfolio available upon request.


Resume (PDF)  

BIO

Interaction focused

UX • UI • Designer

Collector of people and experiences.

•  I approach Design as I do life: Strategically, Iconoclastically, and People-First.

•  My life is one of lean experimentation, agile personal development, and continuous improvement.

•  Blender of Art and Engineering

•  I'm inspired by unbridled innovation and exploration.

•  I was born and raised in San Francisco, CA and have been a resident of Colorado since 1995.


Run, Board, Dive, Travel, Explore!

The #s



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